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PUBG MOBILE AND B.DUCK REUNITE TO EMBRACE THE “BE PLAYFUL” SPIRIT

PUBG MOBILE teams up with beloved lifestyle brand B.Duck to bring its signature “Be Playful” spirit to players through exclusive in-game items, World of Wonder co-creation, a TikTok experience, and more

LONDON - October 2nd, 2026 - PUBG MOBILE, one of the world’s most popular mobile games, is excited to announce its latest collaboration with the globally popular lifestyle brand and character, B.Duck. Available from today to November 1, 2026, the happy and adventurous duck brings its playful personality to players through a host of themed items, new World of Wonder creator assets, interactive TikTok content, and upcoming offline activations.
 

Following their first collaboration in 2021, B.Duck makes its triumphant return to PUBG MOBILE with a fresh collection of exclusive in-game items inspired by its signature sense of fun. From the B.Duck Tub Buggy, a bathtub-shaped vehicle skin, to the B.Duck Summer Splash Set, a raincoat outfit inspired by a little duck heading out to play, each design captures B.Duck’s lighthearted charm. The adorable B.Duck Playful Collectibles Backpack and Duck Royale Helmet provide a quirky twist to battle-ready gear, while the B.Duck-shaped Grenade adds a dose of humour to every match.
 

The partnership also expands into World of Wonder (WOW), putting B.Duck in the hands of players to create their own themed content. From September 9, WOW’s open, free-form mode allows players to put their own spin on the character and bring imaginative B.Duck-inspired experiences to life. Beyond the game, PUBG MOBILE and B.Duck are taking the fun to TikTok with an official voice-controlled B.Duck filter from October 2nd, offering a quirky and highly shareable way to join in. The PUBG MOBILE x B.Duck collaboration will also feature at Comic Con Africa at the JHB Expo Centre from September 24-27, where attendees can take part in interactive activities, experience B.Duck-themed WOW gameplay early, and receive exclusive collaboration giveaways.
 

The PUBG MOBILE x B.Duck collaboration is available from October 2 to November 1, 2026, with further details regarding upcoming offline activations to be announced shortly. Download and play the game for free on the App Store and Google Play Store to experience the new content.

 

About PUBG MOBILE
 

PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc.
 

For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, X and YouTube.
 

About B.Duck Semk Holdings International Limited
 

B.Duck Semk Holdings International Limited (stock code: 02250.HK) owns well-known IP brands including B.Duck. It holds extensive presence across character licensing, merchandise retail and immersive cultural tourism. As of the end of 2025, it had established partnerships with 500+ high-quality licensees and developed over 60,000 SKUs spanning a full spectrum of consumer categories, including food and catering, home goods, consumer electronics and trending collectibles. Its outstanding business performance secured B.Duck Semk a place in License Global’s Top 30 Global Licensing Agents 2026. Supported by a fully-fledged IP management system, B.Duck Semk adopts a dual-wheel growth strategy of brand globalization and operation localization, striving to build a globally influential integrated IP management platform and craft cross-cultural brand icons that resonate with audiences worldwide.