LONDON, UK - July 15, 2026. To celebrate the launch of PUBG MOBILE Version 4.5 and its blockbuster collaboration with NARUTO SHIPPUDEN, PUBG MOBILE brought together anime and gaming fans from across Europe for what became the Biggest Naruto Event ever held in Europe.
Over the course of an action-packed weekend, Paris was transformed into an immersive Naruto playground, with fans experiencing exclusive activities across multiple iconic locations, including Japan Expo, Les 4 Temps – La Défense, and a series of city-wide activations inspired by the world of Naruto.
- 6,840 attendees across all activations
- 5,673 merchandise items distributed
- 1233 UGC posts
- 450 gameplay sessions
- 17 creators and influencers attending
- 167 fans and cosplayers joined the Naruto Fan Meet Up
- 115 participants in the Naruto Run
The celebrations featured hands-on gameplay of the new PUBG MOBILE × NARUTO SHIPPUDEN collaboration, immersive themed installations, exclusive merchandise, community activities, and the spectacular Naruto Run through Paris, where hundreds of fans recreated one of anime's most iconic moments together.
The event also included an extensive creator programme, interactive fan experiences, branded city activations and a dedicated PUBG MOBILE × NARUTO SHIPPUDEN bus touring some of Paris' most recognizable landmarks, bringing the collaboration to audiences throughout the city.
“We are absolutely thrilled to bring the iconic world of Naruto to life in Paris through this collaboration. Seeing the incredible passion of both PUBG MOBILE players and anime fans running through the streets of Paris or engaging at the Japan Expo and POP UP, proves the universal power of these two evergreen IPs. This event is not just a celebration of a game update, but a shared cultural moment for our European community,” said Sivan Chen, Senior Director of PUBG Mobile Team, WEU Publishing
The offline celebration marked the launch of PUBG MOBILE Version 4.5, one of the game's most ambitious updates to date. Developed under the supervision of the Naruto Production Committee, the collaboration allows players to explore iconic locations including the Hidden Leaf Village, Hokage Rock and the Final Valley, while mastering legendary ninjutsu such as Rasengan, Chidori, Shadow Clone and Flying Raijin Jutsu. Players can also unlock themed content featuring Naruto, Sasuke, Sakura, Kakashi, Hinata, Tsunade, Jiraiya, Gaara, Madara and many more.
The overwhelming turnout across every activation reinforced the global appeal of both franchises and showcased the strength of the anime and gaming communities coming together through unforgettable real-world experiences.
Additional event data:
- Social Reach 4,300,000 views,
- Offline Exposure 6,598,300 impressions
Check out the EVENT PHOTO GALLERY here
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UK PR Contact
Mark Allen
Mark Allen PR - on behalf of PUBG Mobile / Warning Up
Mark@markallenpr.co.uk
About PUBG MOBILE
PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc.
For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, X and YouTube.
About NARUTO
A shonen manga by Masashi Kishimoto serialized in Weekly Shōnen Jump. It gained immense popularity after its serialization began in 1999, concluding its run in 2014 with the 700th chapter.
The protagonist, Naruto Uzumaki, is a ninja who overcomes deadly battles with rivals and past grudges with the goal of becoming the Hokage, the leader of The Hidden Leaf Village. The cumulative sales of the volumes, distributed in over 60 countries and regions, have surpassed 250 million copies.
The anime aired on the TV Tokyo network starting in 2002, and from 2007 it aired as NARUTO SHIPPUDEN until March 2017. In October 2022, the series marked the 20th anniversary for its TV debut. Eleven theatrical anime films have also been released. The anime is currently broadcasted in over 145 countries and regions worldwide, making it a beloved national work that is cherished globally.
Beyond numerous developments such as with apps, games, and merchandise, its reach extends across diverse fields including exhibitions, 2.5-dimensional musicals, music festivals, and kabuki.